The Miss South Africa (Miss SA) pageant undergoes a dramatic change under the Covid-19 pandemic, which includes the launch of a new logo and a new competition format.
“Covid-19 and the effects of lockdown have challenged the organisation in many ways, but we have used this time as a tool to think outside of the box and be as innovative as possible. We can confirm there will be a Miss SA 2020. We are excited about showcasing the new format and will make announcements on this very soon,” Stephanie Weil, CEO of Miss SA Organisation, said in a statement.
Miss SA moved part of it selection process online last year and the organization intend to do it this 2020. Should social distancing laws be extended over the next few months, the newly crowned Miss SA may have to complete her duties virtually.
“I think by doing a lot of meet and greets online she will be able to reach – and inspire – even more young women across the country. Our main goal is to make Miss South Africa attainable and through online interaction this will make it easier rather than harder,” Weil added.
Miss SA also recently unveiled on its social media accounts a new logo with the tagline “Face Your Power. Embrace Your Future”. This is in line with the competition’s aim to provides both a leading voice for women’s rights and a platform to effect social change. The organization will also be launching the Miss South Africa Foundation this year, details of which will be revealed at a later date.
“The changes are all part of an ongoing drive by the Miss South Africa Organisation to grow the Miss South Africa brand and keep it relevant in today’s world,” the statement added.
This follows last year’s acquisition of the Miss South Africa licence by Weil Entertainment. 2019 was a massively successful year for Miss SA under its new management, with the eventual winner Zozibini Tunzi taking the Miss Universe crown. Missosology.Org
