Miss Universe Philippines 2014 Mary Jean Lastimosa is one of the new image models of Dairy Queen Philippines, alongside Bb Pilipinas International 2014 Bianca Guidotti and Bb Pilipinas Supranational 2014 Yvethe Marie Santiago.
This marks the first time that the ice cream chain tapped celebrities to endorse the brand. MJ, Bianca and Yvethe will be the faces of DQ’s Fun Everydairy nationwide media campaign.
“Like Dairy Queen, Bb Pilipinas queens are fun. exiting, vibrant and unique and we couldn’t think of anyone more fitting to be our endorser,” said marketing manager Lorent Adrias in a press statement. “With the beauty queens on board, DQ fans can expect even more fun and surprises in the coming days.”
Check out photos from the event by Bong Tan: