It seems that the beauty pageant industry is slowly regaining its unstoppable momentum in the Philippines Islands. While most pageant fans are anticipating for the return of Miss Universe in Manila, and the first-ever hosting of Miss World, another Big 4 pageant is contemplating on holding the event this year in the country's premiere tourist destination - Cebu.
The very successful hosting of Miss International in Okinawa last year, and the preceding years where Chengdu (2009 to 2011) and Macao (2008) played as gracious hosts, are testaments that Miss International is finally going more global, or shall we say, "international". The cultural and economic gains for these host cities have provided positive impacts on the tourism and hospitality business, much the same as how this pageant started more than five decades ago.
First held in Long Beach, California in 1960, the Miss International Pageant had found its new home in Tokyo seven years later. Since then, it had not left the Japanese shores until in 2004 when the expanding Chinese capital city of Beijing hosted the event, which was the year when the total number of delegates was broken for the first time. Since then, the hosting job has flip-flopped between these two East Asian countries.
Just recently, the prospect of bringing the Miss International pageant to the Philippines has gained positive response from pageant fans. After all, this is one pageant where regular Filipino viewers have not seen live on TV, but it has already produced four Filipino titleholders (Gemma Cruz in 1964, Aurora Pijuan in 1970, Mimilanie Marquez in 1979 and Precious Lara Quigaman in 2005).
While the host for the 2013 Miss International pageant is still unknown, much the same as with Miss Universe, there are already talks that the island paradise of Cebu is being eyed to host this event. The Miss International system says that the organization is looking for a co-organizer who will administer all of the events leading to the finals night. That includes being able to give decent accommodation to the delegates and staff, food for all the activities, as well as producing the pageant's final night.
Finding the right media partner and TV station is said to be the primary key to make this collaboration a tangible success. Sponsorship deals, as well as other money-generating activitise shall be administered by the local co-organizer, and not by the Miss International Organization.
With an economy that keeps on expanding, and dubbed as the second best performer in the Asian region, will the Philippines take this challenge of hosting, for the first time, the Miss International pageant?