The just published online message of Miss Universe 1994 Sushmita Sen confirmed what was long a public knowledge. I Am She will cease to exist and therefore the Miss Universe franchise will be floating around but there has been some unconfirmed reports that it will be back under the Femina camp.
I Am She started with a lot of birth pains. In 2010 it started its Miss Universe campaign with Ushoshi Sengupta. Reports emerged that the national costume and gown of Ushoshi were actually plagiarized from several top designers. Anyway, India failed to be in the semis that year making it the third straight years that the country missed the cut.
In 2011, the national costume of Vasuki Sunkavalli was reported missing and that it encountered some custom problems. Again it was the year when India failed to be in the semis again making it the longest drought for the country since 1990.
The first ever I Am She winner
Missosology is an official partner of the 2012 I Am She
2012 started with a bang when the gorgeous Urvashi Rautela was crowned as Miss Universe India by I Am She. Unfortunately she has to be dethroned over the age issue. The task of what it seems then an impossible to penetrate the Miss Universe semis fell into the shoulders of first runner-up Shilpa Singh. She shocked everyone by making it to the Top 16 of Miss Universe 2012 thus ending the Indian drought.
Vasuki's National Costume was no-show at Miss Universe 2011
Criticized over her handling of I Am She, Sushmita felt vindicated by the inclusion of Shilpa at the semis of Miss Universe 2012. It seems all her hardwork paid off. Yet in a twitter message she already announced that I Am She will no longer exist. A sad story of her brief stint in honing young girls that she hoped will end up just like her had come to an end. The demise of I Am She will now be debated whether it is a good or a bad news for India. Perhaps that would largely depend on who will takeover the delicate task.
Urvashi has to relinquish her title